Marcelle 2024
Black Friday & Holiday
Black Suede Studio - Bridal Campaign 2024
For this campaign, we drew inspiration from the modern bride, moving away from traditional styling. Instead, incorporating materials and colours evocative of bridal dresses and veils into the set design. This approach allowed the shoes to take centre stage, unobscured by the length of conventional gowns.
The art direction and set design was conceptualized and curated by Veronica Tucci.
Pilgrim North America - Fall 2022 Shop the Look Campaign
The purpose of this campaign was to have “Shop the Look” images in Pilgrim’s boutique wall units, as it was proven seasonally that simple and jewellery stacked images like these performed well to increase basket sizes. The images of course were also used online for secondary images, newsletter campaigns and cropped for Facebook advertising which performed well in comparison to inspirational campaign shoots as they were more product focused and clear to consumers and therefore generated more return on investment. Although this was a small and simple campaign, the products showcased were mostly our best selling pieces mixed with new items and strategically placed for the higher ROI verses all other Pilgrim campaigns.
Pilgrim - Spring 2022 Campaign “High On Life”
The High on Life campaign was a breath of fresh air for our customers after lockdowns and restrictions in Canada. The campaign was purposely shot outdoors for a refreshing feeling compared to the industry images of the time, all shot indoors. Happiness and Hope were even some of the capsule collection names for this collection launch.
Pilgrim - Fall 2019 Influencer Campaign
